Search Marketing

SEARCH MARKETING

Search Engine Optimization (SEO)

SEARCH MARKETING

Keywords

SEARCH MARKETING

Pay-per-Click (PPC)

SEARCH MARKETING: Search engine optimization (SEO)

HOW DOES SEARCH ENGINES, SUCH AS GOOGLE, WORK?

In the early days of the Internet, search engines were created to locate specific websites. Some did not use natural language to locate information while others began to excel at it. Sometimes one search engine was better at locating specific subject matter then another. Others were used based upon how you would access the World Wide Web, such as AOL, Netscape, and the Microsoft Network.

SEARCH MARKETING: Search engine optimization (SEO)

HOW TO GET TO THE TOP OF GOOGLE

SEO COURSE

SEARCH MARKETING: Search engine optimization (SEO)

ON-PAGE SEO FACTORS THAT INFLUENCE PLACEMENT

Simply on-page optimization refers to both the content and HTML (hyper-text markup language) source code of a page. Search engines, such as Google, use these to identify relevancy according to the search criteria by analyzing keywords and phrases. Then the results are listed in the search engine results page (SERP). 

SEARCH MARKETING: Search engine optimization (SEO)

MORE ON-PAGE SEO FACTORS TO CONSIDER

The more technical components of on-page search engine optimization (SEO) factors that are are good to know. These technical features sometimes effect the way pages are designed and navigated. It is how your website communicates to search engines. 

SEARCH MARKETING: Search engine optimization (SEO)

OFF-PAGE SEO FACTORS THAT INFLUENCE PLACEMENT

Simply on-page optimization refers to both the content and HTML (hyper-text markup language) source code of a page. Search engines, such as Google, use these to identify relevancy according to the search criteria by analyzing keywords and phrases. Then the results are listed in the search engine results page (SERP). 

SEARCH MARKETING: Search engine optimization (SEO)

OFF-PAGE SEO FACTORS THAT EFFECT PLACEMENT

Off-page search engine optimization (SEO) factors that are more technical are good to know. It will help you to communicate what needs to be done with your website designer. It will also help you to know why some design elements are the way that they are.

SEARCH MARKETING: Keywords

PERFORM KEYWORD RESEARCH

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SEARCH MARKETING: Keywords

WHAT IS THE BEST SOFTWARE FOR KEYWORD RESEARCH?

AFFILIATE LINK – KW FINDER

SEARCH MARKETING: Keywords

VALUE KEYWORDS FOR YOUR BUSINESS

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SEARCH MARKETING: Keywords

UNDERSTANDING LONG-TAIL KEYWORD PHRASES

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SEARCH MARKETING: pay-per-click (PPC) 

USING KEYWORDS IN PAID ADVERTISEMENT

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SEARCH MARKETING: Pay-per-click (PPC)

UNDERSTANDING PAY PER CLICK (PPC)

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SEARCH MARKETING: Pay-per-click (PPC)

MANAGING YOUR PAY PER CLICK (PPC) CAMPAIGN

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SEARCH MARKETING: Pay-per-click (PPC)

GETTING PPC HELP

THINK OF I.T.’S PPC SOLUTION (SALE)

Getting to the Top of Google

Learn how search engines work, about keywords and search intent, and what it takes to get your business placed on the first page of Google. 

Discover how to make Search Engine Optimization work for you!

  • How do Search Engines work
  • What is search intent and how to identify keywords
  • How you can take advantage of On-Page optimization
  • How Off-Page optimization influences placement


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