Off-Page SEO Factors That Effect Placement

by | 06 Sep 2018 | Search Engine Optmization

Off-Page optimization is difficult since these are factors that influence the popularity of your website that you can not control. When other reputable places link to your website, it adds to the website’s popularity, relevance, trustworthiness and authority. Exactly how much your SERP is dependent upon these factors is anyone’s guess. (Except, of course, those that work at the various search engines.) 

Multiple links from trustworthy websites to your website convey an impression that your website is good for quality content. It advertises your online reputation. 

Structured Data

Structured data is “code that you can add to your sites’ pages to describe your content to search engines, so they can better understand what’s on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.”  Google will also use this snippet information to with their other search products, such as Google Maps.

Examples of structured data that is useful for search engines 

Google provides their Google Structured Data Testing Tool to help you out and test for mistakes in the implementation of structured data. Additionally, you can utilize their Data Highlighter, a free tool within the Search Console. Alternatively, the Markup Header tool will get your markup code ready to copy and paste to your page. 

You can track how you are doing with your structured data with Enhancement reports in Search Console. Google also states that when your structured data is correct, it allows them to add special features in Search results, including review stars, fancy decorated results, and more

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