Outlining Your Business Roadmap for 2019

Outlining Your Business Roadmap for 2019

"Failing to plan is planning to fail" is a popular quote attributed to Benjamin Franklin, the father of time management. Planning your business road map is difficult task for many business owners.  It's an often-overlooked necessity. Absence of planning causes...

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Our periodical posts guide you through the process of owning, operating, growing, and maintaining your business.

Identifying Email Spam and/or Email Scams

The unfortunate reality of modern technology is that no matter what technology you have blocking your inbox from malicious emails, there are a few that will make it through. The key to protecting your information technology systems is to educate your employees on how...

What is Email Phishing?

Phishing email scams are increasingly prevalent in our digital world. According to the Anti-Phishing Working Group, over 90,000 unique phishing campaigns were reported between April and June in 2018. Identifying these attacks is becoming increasingly difficult but not...

More On-Page SEO Factors to Consider

The more technical components of on-page search engine optimization (SEO) factors that are are good to know. These technical features sometimes effect the way pages are designed and navigated. It is how your website communicates to search engines. Structured Data...

On-Page SEO Factors that Influence Placement

SEO Factors On-page optimization, simply put, refers to both the content and HTML (hyper-text markup language) source code of a page. It is a portion of search engine optimization (SEO). Hence, you should be aware of your SEO factors and what they can do for your...

Additional Tips to Boost Sales with Email Marketing

"It's not what you say that matters but the manner in which you say it" is a popular quote from American poet and physician, William Carlos Williams. Subject line keywords highly influence your open and click rates. Some words are a turn-off.  In contrast; others...

Generate More Sales With Email Marketing

Companies are attributing 23% of their total sales to email marketing. Connecting with your targeted audience with exclusive offers, product recommendations, and special discounts are ways to raise revenue. However, what you say in your subject line is as important as when you send your email.  

How Do Search Engines Work?

In the early days of the Internet, search engines were created to locate specific websites. Some did not use natural language to locate information while others began to excel at it. Sometimes one search engine more easily located specific subject matter than another....

How to Increase Sales with Email Marketing

Occasionally, you will need to share a true sales letter. Drafting that letter is challenge. It will need to appeal to your targeted audience long enough to be read. Have just enough sales pitch to convince your reader to purchase. 

18 Different Types of Emails

Different types of emails handle distinctive types of tasks. Your targeted audience should see a variety of email types throughout their time opted-in your subscriber’s list.

How Does Email Marketing Work?

Converting quality leads into sales is difficult for most. The nurturing process must began when interest is shown in your business, no matter how minimal the interaction might be. Email marketing is one channel from which you provide value to your audience through nurturing activities.

Nurturing Leads into Sales

Converting quality leads into sales is difficult for most. The nurturing process must began when interest is shown in your business, no matter how minimal the interaction might be. Email marketing is one channel from which you provide value to your audience through nurturing activities.

How to Generate Leads with Email Marketing

Developing leads is a challenging task for any organization. Email has long enjoyed a successful track record for the most efficient way to generate leads at a reasonable cost. Every part of the email must be analyzed from the perspective of the reader and how effective it is in communicating your message.

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