Different types of emails handle distinctive types of tasks. Your targeted audience should see a variety of email types throughout their time opted-in to your subscriber’s list. The types of emails and frequency is determined by the type of campaign you have designed. Varying the type keeps things interesting and relevant. Often, your quality content should have a few sales emails thrown in the mix with auto-response triggered by the recipient’s actions.
Begin with a Welcome
Start with a welcome email sent within 24 hours of their opt-in. Greet the subscriber warmly. Set expectations on what benefits he/she will receive as a subscriber. Make note of any exclusive benefits, such as discounts, offers, and events. Let them know that they made a great choice allowing you to invade their inbox on occasion. Furthermore, an introductory offer is appreciated.
Your welcome email might double as a transactional email prompted, for example, from a form submission on a lead magnet. It should then serve a dual purpose; both welcoming and thanking the reader. Your thank you response should include any significant information, such as a link for a download, login credentials, or how to redeem a coupon or apply a discount on their next purchase.
Every email should include, at least, one call-to-action (CTA). Include only one call-to-action for shorter length emails. For longer emails, no more than three. The objective is not to overwhelm your reader with too many options. Determine what you want to achieve from your email communication and write it accordingly.
Confirm the Purchase
When reader interacts with your business online to make a purchase, send a confirmation email. The email should provide all the relevant information related to the transaction. Your purchaser should not be confused as to what was purchased, for how much, for what duration, and when they should expect repeated transactions for automatic payments or details on additional but related purchase options.
Plus if the prospective consumer has abandoned their shopping cart, gently remind the shopper that they have not completed their purchase transaction. Another email could be sent to remind the consumer that it is time to reorder a specific product or a new related product is now offered.
Don’t forget to ask for them to leave you a rating, review, or testimonial either.
Get to Know Your Subscribers
Other email types assist you while learning more about your subscribers. Survey emails, relevant to the interest shown, provide a boost to your marketing efforts because you learn more about your targeted audience. There’s more to it than asking what their challenges are (although that is a part of it). You want to know more about them personally – about their lives, their experiences, their interests. It provides you with insight on the exact type of person you are attracting. It defines your ideal targeted audience better.
Enlist their Help
Gain understanding of your targeted audience by requesting their help on desired exclusive content, freebies, and newsletter topics. Make your email marketing channel conversational. You can also send “we’re hiring” notifications, too.
Pull back the “magic curtain” and let your subscribers “behind the scenes.” Get their input on new product launches. Opinions on packaging, product announcements, and advertisements, are ways they can help you determine whether you’re heading in the right direction.
Sharing your knowledge helps your subscribers in excellent ways. Most want to know what they don’t know. Quality newsletters, free gifts, and exclusive content with important, intriguing, or helpful information are likely the reason they subscribed. Don’t send boring or uneventful newsletters. Share your favorite things, your tools, and event invitations.
Build a relationship with your subscribers.
Different Email Types
- Introductory Offer
- Thank You
- Purchase Confirmation
- New or Related Product Offer
- Abandoned Shopping Cart
- Rating and Review
- Quality Newsletter
- Get Help
- “We’re Hiring!”
- Free Gifts
- Exclusive Content
- Favorite Things
- Your Resource Tools
- Event Invitations
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