by Cherisa | Nov 8, 2018 | Information Technology
The unfortunate reality of modern technology is that no matter what technology you have blocking your inbox from malicious emails, there are a few that will make it through. The key to protecting your information technology systems is to educate your employees on how...
by Cherisa | Nov 2, 2018 | Information Technology
Phishing email scams are increasingly prevalent in our digital world. According to the Anti-Phishing Working Group, over 90,000 unique phishing campaigns were reported between April and June in 2018. Identifying these attacks is becoming increasingly difficult but not...
by Cherisa | Aug 30, 2018 | Email Marketing
“It’s not what you say that matters but the manner in which you say it” is a popular quote from American poet and physician, William Carlos Williams. Subject line keywords highly influence your open and click rates. Some words are a turn-off. In...
by Cherisa | Aug 29, 2018 | Email Marketing
Companies are attributing 23% of their total sales to email marketing. Connecting with your targeted audience with exclusive offers, product recommendations, and special discounts are ways to raise revenue. However, what you say in your subject line is as important as...
by Cherisa | Aug 15, 2018 | Email Marketing
Occasionally, you will need to share a true sales letter. Drafting that letter is challenge. From the subject line to the post script added at the bottom, it will need to appeal to your targeted audience. Plus it will need enough sales pitch to get readers to...
