Additional Tips to Boost Sales with Email Marketing

by | 30 Aug 2018 | Email Marketing

“It’s not what you say that matters but the manner in which you say it” is a popular quote from American poet and physician, William Carlos Williams. Subject line keywords highly influence your open and click rates. Some words are a turn-off.  In contrast; others prompt the targeted audience to open it.

Good Subject Lines (How to Boost Sales)

Subject lines, sometimes referred to as headlines, are intended to get the reader to take action by opening and reading the material written within the email. Your audience craves a subject line that is “creative, interest-provoking, and informative without giving too much away”, according to HubSpot’s Emma Brudner.

The best subject lines contain how-to’s, lists, and question headlines. They tend to get the most social shares when compared to other headline types. 

Keywords Matter

Certain words compel the targeted audience to respond positively to the headline compared to other, less compelling negative keywords. A positive keyword for one industry doesn’t necessarily mean a positive response in another industry. For instance, the keywords free verses freebie.

“Free,” in general, does not seem to impact open rates in either direction. However, some benefit was found for restaurant and entertainment industries, whereas, medical, retail, and travel industries generate negative results.

Additionally, people respond to “important” and “urgent” headlines. If a headline implies a time sensitivity, the “open rate” skyrockets. However, don’t use these keywords unless you truly have a critical message you need your targeted audience to respond to in a timely manner.

email marketing

Industry Specific Results

Some email subject lines don’t matter to any targeted audience. Cancelled events and reminder invitations don’t produce results, except in one industry. Restaurants and Venues.

Everyone seems to ignore requests for donations and charitable actions. However, using other words, such as “helping” sometimes produces better outcomes. Other words to avoid are fundraising, raffle, fundraiser, charity, and donate.

What We Care About

We associate our name to our friends, family, associates, and co-workers. Using both first and last names in the subject line of an email increases your open rate over using just the first or just the last name of the intended reader. Furthermore, people like to be thanked. Almost everyone wants to know about current events, like natural disasters.

On the whole, we don’t want to hear that we’ve missed a great opportunity and this is our last change to get involved. Very few of us want to sign up for anything.

Words matter. One word can change your open and click rates significantly. A/B test your email subject lines. They matter, too.

“It’s not what you say that matters but the manner in which you say it” is a popular quote from American poet and physician, William Carlos Williams. Subject line keywords highly influence your open and click rates. Some words are a turn-off.  In contrast; others prompt the targeted audience to open it.

Good Subject Lines (How to Boost Sales)

Subject lines, sometimes referred to as headlines, are intended to get the reader to take action by opening and reading the material written within the email. Your audience craves a subject line that is “creative, interest-provoking, and informative without giving too much away”, according to HubSpot’s Emma Brudner.

The best subject lines contain how-to’s, lists, and question headlines. They tend to get the most social shares when compared to other headline types. 

Keywords Matter

Certain words compel the targeted audience to respond positively to the headline compared to other, less compelling negative keywords. A positive keyword for one industry doesn’t necessarily mean a positive response in another industry. For instance, the keywords free verses freebie.

“Free,” in general, does not seem to impact open rates in either direction. However, some benefit was found for restaurant and entertainment industries, whereas, medical, retail, and travel industries generate negative results.

Additionally, people respond to “important” and “urgent” headlines. If a headline implies a time sensitivity, the “open rate” skyrockets. However, don’t use these keywords unless you truly have a critical message you need your targeted audience to respond to in a timely manner.

Industry Specific Results

Some email subject lines don’t matter to any targeted audience. Cancelled events and reminder invitations don’t produce results, except in one industry. Restaurants and Venues.

Everyone seems to ignore requests for donations and charitable actions. However, using other words, such as “helping” sometimes produces better outcomes. Other words to avoid are fundraising, raffle, fundraiser, charity, and donate.

What We Care About

We associate our name to our friends, family, associates, and co-workers. Using both first and last names in the subject line of an email increases your open rate over using just the first or just the last name of the intended reader. Furthermore, people like to be thanked. Almost everyone wants to know about current events, like natural disasters.

On the whole, we don’t want to hear that we’ve missed a great opportunity and this is our last change to get involved. Very few of us want to sign up for anything.

Words matter. One word can change your open and click rates significantly. A/B test your email subject lines. They matter, too.

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